OUR VISION
We envision a world of technology-driven health and lifestyle optimization for all.
OUR MISSION
To capture and digitally sign our customers’ biodata with innovative technologies
Analyze that data by Artificial Intelligence (AI)
Empower them with personalized nutrition and lifestyle coaching
Measure and celebrate their improvements.
OUR VALUES
We are:
Wellness-obsessed
Data-driven
Technology-passionate
Innovation-addicted
Globally-empowered
Diversity-enhanced
We are driven by strategy to meet our customers’ needs better than any other wellness solution, what we call Wellness 3.0, the pinnacle of personalized wellness technology:
Wellness Technology Evolution
Supplements
1.0 Pills in bottle
Mass Produced
2.0 Semi-personalized
Factory Produced
Wearables
1.0
Step Counters
Activity Trackers
2.0 Quantified self
HRV, Sleep, Activity
Wellness 3.0
• Continuous biodata collection - 2 sources
• Al analysis of status & needs
• Personalized nutrition at home, in real time
• Daily feedback, coaching, & wellness score
• Automatic IOT replenishment
We accomplish this by leveraging world-class innovation to create three unique and
powerful product platforms:
WEARABLE DEVICES
We have a n 8-year successful track record of 13 wearable devices, which deliver daily actionable wellness insights to hundreds of thousands of customers worldwide. Our most recent launch, Helo BioSense, was selected as an IF Design Award 2023 winner.
PERSONALIZED NUTRITION
In 2024 we will launch the Helo NutraMatic, an intelligent, at-home device that delivers personalized nutritional supplements – all based on customers’ biodata. The NutraMatic is poised to disrupt the $500B nutritional category by providing convenience, confidence and real-time personalization, and helping our customers to achieve new levels of wellness.
HELO AI DIGITAL PLATFORM
To deliver on the Wellness 3.0 promise, we continuously gather customer biodata from their wearable devices, plus a nutritional urinalysis test called BioStrip. Helo AI is our proprietary Artificial Intelligence personalization platform which makes it all possible – consolidating and interpreting large amounts of data to craft highly customized nutritional supplements and wellness coaching through a mobile app.
This virtuous cycle of data gathering, analysis, nutrition and lifestyle changes, followed by measurement and feedback, is what sets us apart and allows our customers to live their best life.
Innovation has been and always will be the driving force behind our vision of technology-driven health and lifestyle optimization for all.